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Chase Business Complete BankingSM becomes a key ingredient for A Mano Artisan Pasta Co.
Jan 08, 2021
The COVID-19 pandemic didn’t stop Maria Lara from starting her business. In fact, it was the impetus she needed to bring A Mano Artisan Pasta Co. to life.
Maria Lara didn’t set out to create a handmade-pasta company. At first, she was just making pasta for herself and a few friends and family members.
But then she finished graduate school just as the COVID-19 pandemic was beginning to wreak havoc on the job market. Every day, she would wake up and brainstorm new business ideas. “I was thinking of going into furniture and selling purses, but I never really connected with the product,” she says. “And one day I woke up, and I was like: Pasta! This is it.” Suddenly, a fulfilling hobby was starting to look like a viable business. A Mano Artisan Pasta Co. was born.
Rolling out the dough and rolling up her sleeves
Growing up in Ecuador, Lara didn’t eat very much pasta. “The only kind available was the boxed kind you find at the store,” she says. “I didn’t like it.” Years later, an autoimmune disease suddenly limited her dietary options. By necessity, she started experimenting with her own gluten-free recipes, adding pasta to her repertoire after her boyfriend bought her a small pasta maker as a graduation gift. She was hooked. Soon, she’d developed recipes for full-gluten versions and even filled pastas like raviolis.
Once Lara had decided to make pasta her business, she enlisted friends and family as taste testers in exchange for free samples. She continually updated and tweaked the recipes, using a survey to record responses to questions such as: Too salty? Too sweet? How much would you pay? How often would you eat it? “That was my market research,” she says. It helped her settle on a final recipe that would be popular in the Salt Lake City area.
Lara knew she couldn’t stay in the R&D phase forever. At some point, she’d have to stop giving away free samples and start making money. She gave herself a firm, if artificial, deadline of August 2020 to finalize her recipes and start selling.
When she needed help, Chase for Business came through
Experimenting with different shapes and ingredients is in Lara’s comfort zone. Running a business? Not so much. When it came time to find a banking partner for A Mano Artisan Pasta Co., Chase for Business was her first choice since she already did her own personal banking with Chase. “I think people are what make a business,” Lara says. “And the people that I’ve been able to interact with at Chase for Business have been fantastic.”
She sat down with a manager at her local branch to talk through her business’s banking needs. Lara became one of the first Chase for Business customers to enroll in Chase Business Complete BankingSM, a business checking account that includes everything you need to get your business going. Features include a low- or no-fee checking account1 and built-in payment acceptance. The manager at Chase also set her up with a business savings account. Lara has been happy with the convenience of her Chase accounts.
“I just connect to the checking account, and I do an automated deposit every week,” she says. In the future, Lara is considering a business credit card, which may give card members a 0% intro APR for the first year. Those interest savings could help her buy a bigger pasta machine once she outgrows the one her boyfriend gave her.
Lara admits she made a few mistakes early on. For example, one of her first clients asked her to adjust the sales tax on an invoice. “I had no clue,” she jokes. That led her to a long talk with the Utah State Tax Commission. Fortunately, a helpful employee was able to point her in the right direction and get her started on applying for the appropriate tax licenses.
Lara ran into another obstacle when trying to find the right commercial kitchen space to prepare her handmade pasta. “Commercial kitchens are very, very expensive, at least for a small business like mine,” she explains. The kitchen she had been renting was cutting into her profits.
After asking friends and community members, she came across an unorthodox solution: partnering with a Salt Lake City museum and events hall, The Leonardo. The museum has a commercial kitchen it uses for events, which have been paused due to COVID-19. Lara moved into the new space in December 2020 and now has plenty of space to make her product. She also plans to teach (appropriately distanced) classes out of the new space so that she can spread the love of pasta-making throughout her community.
‘If I can do it, anyone else can do it’
These days, A Mano Pasta is selling so well that Lara has had to cap orders so she can manage both the business and her other responsibilities. “[I’m] always thinking two, three months ahead and trying to do the steps and taking the right measures to get me there,” she says. For instance, she wants to distribute her pasta to grocery stores, and she’s hopeful that one day, she’ll be able to leave her day job to focus entirely on her business.
Her advice for those looking to start a business is to focus on their passions. “Make sure you love it, because you literally dream about the business, wake up thinking about the business. Throughout the day, you’re always thinking about the business,” she says. That passion can carry you through the hard work and times of uncertainty. “If you’re passionate about it, and you care about the people, it’s like fuel that keeps you going,” she adds.
If you’re starting a new business or ready to take your business to the next level, learn more about how Chase Business Complete Banking can help or open an account online today.
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