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Grow your business

How to market your business using search and social media

By:

Chase Small Business Ad Academy

| Mar 10, 2017

Mar 10, 2017

 

 

Updated: 12/09/19

Welcome to the Small Business Ad Academy, a series of articles and infographics that offers timely advice and ideas on search and social media marketing for business owners, brought to you by Chase Ink®. Learn how to maximize your presence on the leading social media platforms—such as Facebook, LinkedIn, Twitter and Yelp—and how to take advantage of free and paid tools that can help you reach your customers with the right message at the right time. Explore the benefits of using social media, big data, search engine optimization and much more for your business.

Savoring her morning coffee

10 digital marketing tips for small business owners

Businesses can market to Main Street without Madison Avenue budgets, thanks to a wealth of free and paid digital marketing and social media resources. To help them optimize their presence, several digital marketing experts offer top tips for small businesses.

cost-effective marketing

For cost-effective marketing, tap into LinkedIn

LinkedIn, the world's largest professional network with more than 400 million members, is an increasingly powerful tool for business owners eager to build their personal profile and engage current and prospective partners, suppliers and customers.

Shot of a female small cafe owner using laptop and mobile phone while sitting at desk and manage her bistro. Small business.; Shutterstock ID 617984114

How small businesses should be using Yelp

Yelp can really help small, local businesses—and not just restaurants. Organizations that establish an official presence on Yelp—free of charge, by the way—earn on average $8,000 in incremental revenue each year. That amount triples, on average, for those who amplify their presence with Yelp Ads.

Google My Business

Show people you're open for business with Google My Business

A no-brainer for bolstering business is … Google My Business. The free online platform gives business owners direct control over how their companies are seen and searched for on Google Search and Google Maps. Learn how to introduce your brand to new customers.

Facebook Live

Go Live! Three ways to attract customers with a Facebook Live video campaign

Facebook Live—a free service—can bolster the visibility of and affinity for a small business, especially those with a regional, national or international footprint. No fancy equipment or videographers needed: just a smartphone, a strong Internet connection, a steady hand and a great story to tell (or show).

Doughnut Plant

Customer Story - Doughnut Plant (Facebook & Instagram)

From its humble beginnings in a Manhattan boiler room-turned-bakery, Doughnut Plant now offers its unconventional, handcrafted sweet fried treats at nine locations in New York and Tokyo. Founder Mark Israel has helped feed that popularity and growth with an aggressive social media presence, and a shrewd use of credit card reward points.

 Pay per click

Pay per click: Get more marketing muscle with Google AdWords

Facebook Live—a free service—can bolster the visibility of and affinity for a small business, especially those with a regional, national or international footprint. No fancy equipment or videographers needed: just a smartphone, a strong Internet connection, a steady hand and a great story to tell (or show).